Hyundai Australia launched its FIFA World Cup integrated sponsorship campaign, ‘Have a Fling with Football’ via independent creative agency.
The campaign runs from June 6 to July 15 2018 and includes an ambassador-led TVC, official match screening events, a broadcast partnership with SBS, a competition to win a Hyundai car, along with public relations and influencer engagement.
Hyundai has recruited Wendell Sailor (Rugby), Damien Fleming (Cricket) and Luke Hodge (Aussie Rules) as campaign ambassadors. The ad starts at a local soccer field with grassroots players warming up. As the game kicks off, the sporting legends are overcome by Football Fever and can’t help but throw themselves on the field – awkwardly joining the fray in the only way they know how.
They created a 30 second and a 60 second TVC, which were started being aired in television. They will run across all free to air networks during the tournament till the World Cup Final.
Hyundai will be giving legendary watering holes and iconic sporting venues a football twist for live screenings of the Socceroos group games, and the sporting legends will be there to celebrate the switch.
The major pop-up events are all free and open to the public, and registrations can be made via www.footballfling.com.au. Some registrants may also be upgraded to a VIP experience. Fans that jump in on the four-week fling and enjoy the World Cup at an event or at home, can also enter a competition to win a Hyundai i30SR. Videos or photos shared by the semi-finals on Instagram or Twitter, with #FootballFling will go into the running.
Meanwhile, Socceroos’s performance has been encouraging in 2018. After having a tough qualification round last year, Australia held Colombia for a 0-0 draw in March 2018. Very recently they beat Czech Republic 4-0. They also won against Hungary 2-1 in warm-up friendly before World Cup last week. Jose Mourinho predicted Australia to qualify for the knock-out round, sailing past Peru and Denmark, who are other teams in Group C.